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Markete Segmentation (10 marks)
Whole Selleing (10)
Personell Selling (5)
Marketing Mix (5)
Marketing mix main Price, Product, Place, Promotion waly chapter imporatant hain
First 30 MCQs were veeeeery ezy but next were bit hard in the sense of understanding concept...
Mostly MCQs were from
Decision Making Approaches
Here are my Subjective Questions...
1- Define Strategy & Policy? (Marks 05)
2- Explain MBO in detail? (Marks 10)
3- Logically explain Motivators & Hygiene Factors. (Marks 10)
4- You are CEO of a restaurant chain. Who's mission statement states that
"To run a fast food change, providing quality of food with customer satisfaction" (statement was bit like this)
What will be your strategy, tactics and operational plans? (Marks 10)
& my friend has following questions
1- Define & explain BCG matrix?
2- SWOT analysis of Liver Brothers.
3- Types of Control
General definitions of these questions are as under, u can write your own according to the given case…
Q: Define Strategy & Policy? (Marks 05)
A policy is a general guide that specifies the broad parameters within which organization members are expected to operate in pursuit of organizational goals.
Q: Explain MBO in detail?
Management by objective (MBO) is a process through which specific goals are set collaboratively for the organization as a whole and every unit and individual within it; the goals then are used as a basic for planning, managing organizational activities, and assessing and rewarding contributions.
In Management by objectives (MBO) specific performance goals are jointly determined by employees and their managers, progress toward accomplishing these goals is periodically reviewed, and rewards are allocated on the basis of this progress.