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Plz Note that Unlike Mids, all questions (MCQs & Sub..) r conceptual, so make ur concepts clear. Especially Read Last Two Lectures (44 & 45) before starting lecture 23 onward, caz it is the summery of all previous (1- 22) lectures.
1- Define Direct Marketing & also explain its benefits. (Marks- 05)
2- Define Nonstore Retailing? there are many ways of decision making in non store retailing, define at least three of them. (Marks- 10)
3- Mr. Danish is a Marketing Head in UBL Bank. What is Sales Force ? How Mr. Danish will manage activities of his Sales force? (Marks- 10)
I m sorry I dnt remember the 4th one, I vl post as soon as I hav that.