Thursday, July 2, 2009

Marketing Objective

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Question No: 1 ( Marks: 1 ) - Please choose one
Areas of concern in marketing ethics include:
► Distributor relations
► Advertising standards
► Customer service
► All of the given options

Question No: 2 ( Marks: 1 ) - Please choose one
Through sales management supervision, what does the company do for sales force to do a better job?
► Coaches
► Motivates
► Influences
► Forces

Question No: 3 ( Marks: 1 ) - Please choose one
All of the following are the questions that arise when a competitor changes the price EXCEPT:
► What are the competitor’s products?
► Why did the competitor change the price?
► Is the price change temporary or permanent?
► Are other companies going to respond?

Question No: 4 ( Marks: 1 ) - Please choose one
If the competitor’s price cut harm the company’s sales and profit then what should your company do:
► Hold the current price
► Increase the price
► Decrease the price
► Either increase or decrease the price

Question No: 5 ( Marks: 1 ) - Please choose one
Which of the following option is NOT related with environmental sustainability strategies?
► Pollution prevention
► Product stewardship
► Production of non environment friendly products
► New environmental technologies

Question No: 6 ( Marks: 1 ) - Please choose one
GATT stands for which one of the following?
► General Agreement on Tariffs and Tax
► General Agreement on Tax and Trade
► General Agreement on Traffic and Trade
► General Agreement on Tariffs and Trade
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a part of competitive positions?
► Market leader
► Market challenger
► Market follower
► Market controller

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